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About Us

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Our Story

Moda Lab was born out of lived experience in retail, e-commerce, and digital transformation. Our founder, Ana, spent years working closely with brands and retailers, seeing firsthand how incredible creativity was often held back by outdated wholesale processes, scattered tools, and limited access to global buyers.

Armed with that perspective, we set out to build a platform that removes operational roadblocks, digitizes wholesale from end to end, and enables stronger, more direct relationships between brands and retailers.

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Our Mission

At Moda Lab, we’re building the operating system for modern wholesale. Our mission is to empower emerging brands to scale globally while helping retailers source smarter, faster, and more responsibly.

We believe fashion’s future belongs to brands that combine creativity with conscious practices whether through fair labor, sustainable materials, or innovative production. Moda Lab exists to amplify their impact by removing friction and creating direct, data-driven connections with retailers worldwide.

Our platform takes care of the manual grind, unifies the wholesale process, and makes it easier for brands and retailers to grow together.

Key Benefits for Brands

Discover and match your store with independent designers using our AI platform.

Global Reach

Connect with retailers worldwide through digital tools that go beyond physical shows and travel.

Automated Workflows

AI-powered tools for product uploads, order tracking, and fulfillment that eliminate manual work.

Accessible Growth

Advanced wholesale technology at a fraction of traditional platform costs, designed for both emerging and established brands.

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Key Benefits for Retailers

Discover and match your store with independent designers using our AI platform.

Smarter Discovery

AI-powered search and image recognition to find brands that truly fit your store.

Frictionless Ordering

Place consolidated orders across multiple brands in one streamlined checkout with flexible minimums.

Data-Driven Insights

Track engagement and brand performance to make more confident buying decisions.

Brand values

The most extraordinary brands are not only creative but also conscious, integrating values such as fair labor, sustainable materials, recycling and upcycling practices, and innovative approaches to design and production.

At Moda Lab, each brand is labeled by its responsibility pillars, making it easy for buyers to discover and connect with the values that matter most to them. From ethical production to sustainable innovation, we ensure purpose-driven fashion has a clear place in wholesale.

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Our Founder

Ana brings over 16 years of experience in digital transformation, retail, e-commerce, and product development, from building platforms and applications to designing customer journeys that improve how people connect with brands. For years she has been immersed in the fashion industry, working closely with independent designers and emerging labels.

What she saw was both inspiring and frustrating: incredible talent and products with global potential, but little visibility, limited digital tools, and a lack of professional structures to scale. She knew that with the right channels and technology, these brands could cross borders and reach the audiences they deserve.

That insight became the foundation for Moda Lab. Today, the mission is clear: to modernize wholesale for independent and emerging brands, starting in regions like Latin America, and give them the tools to grow globally with efficiency and purpose.

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